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Weekly Comparison

Week-over-week performance analysis across all platforms

Week of 2026-05-11

vs Week of 2026-05-04

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This week's data is partial (Mon–Day 4 of 7). Full comparison available Monday.

Views -16.1%
8.8K
Last: 10.4K-1.7K
Needs Attention
Impressions -4.4%
8.8K
Last: 9.2K-406
Slight Decline
Engagements +3.2%
587
Last: 569+18
Stable
Posts Published 0.0%
0
Last: 0+0
Stable
Follower Growth -150.3%
92
Last: -183+275
Needs Attention

Engagement Rate Comparison

6.69%Engagement Rate0%10%
This Week6.69%
Last Week6.20%
SA Benchmark3.50%
4-Week Avg6.25%
Change: +0.49 percentage points

Earned Media Value (EMV)

This Week

R 847

Last Week

R 1.1K

Change

R -283

-25.1%

Per-Platform Weekly Comparison

PlatformMetricTrend
YouTubeEng. Rate0.00%0.00%+0.00pp 0.0%
Posts00+0 0.0%
Views02.0K-2.0K -100.0%
Engagements049-49 -100.0%
EMVR 0,00R 305R -305 -100.0%
InstagramViews00+0 0.0%
Engagements00+0 0.0%
Eng. Rate0.00%0.00%+0.00pp 0.0%
Posts00+0 0.0%
EMVR 0,00R 0,00+R 0,00 0.0%
TikTokEngagements587512+75 +14.6%
Eng. Rate6.70%6.07%+0.63pp +10.4%
EMVR 846R 802+R 43,84 +5.5%
Views8.8K8.4K+323 +3.8%
Posts00+0 0.0%
X (Twitter)Posts00+0 0.0%
EMVR 0,60R 22,67R -22,07 -97.4%
Views045-45 -100.0%
Engagements08-8 -100.0%
Eng. Rate0.00%1.07%-1.07pp -100.0%
FacebookViews00+0 0.0%
Engagements00+0 0.0%
Eng. Rate0.00%0.00%+0.00pp 0.0%
Posts00+0 0.0%
EMVR 0,00R 0,00+R 0,00 0.0%

Week-on-Week Growth (12 Weeks)

EMV Growth (12 Weeks)

Day-of-Week Engagement Heatmap

Best day: Mon
PlatformMonTueWedThuFriSatSunTotal
YouTube
0
Instagram
0
TikTok
0
X (Twitter)
0
Facebook
0
All Platforms00000000
Low
High

Top 5 Posts This Week

No post data available for this week

Analyst Insights

Auto-generated
📈

Biggest Growth

TikTok engagement grew 14.6% week-on-week, making it the standout platform this week.

📉

Biggest Decline

YouTube engagement dropped 100.0% week-on-week.

💡

Recommendation

Consider adapting TikTok’s content approach for TikTok, which currently has the lowest engagement rate at 6.70%.

These insights are generated from templates based on your data trends. They are not AI predictions — verify with your content strategy team.