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Lifetime · 27 Feb 202502 Jun 2026

461 days tracked

Lifetime Performance

Since inception — data as at January 2026 (source: Smash Sports Overview Document)

Total Views & Impressions118.9MAcross all social platforms
Total Audience / Followers774.2KAs at Mar 2026
Total Estimated Media ValueR134M+Social EMV R16.3M + TV AVE R118.3M
Total Posts3,916All platforms
Total Engagements4.1M4,118,333
Total Followers774.2KAs at Mar 2026
Total Likes9.5M9,475,128
Engagement Rate3.46%Lifetime average

Television Performance

SuperSport broadcast data — lifetime

Total TV Unique Audience3,416,410Unique viewers
Total TV Broadcasts367Episodes aired
Total TV Hours Consumed2,447,944Viewer hours
Total TV 100% AVER118.3MR118,347,224

Platform Breakdown

YouTube

@SmashSports

Needs Attention
Followers79.1K
Views9.3M
Impressions0
Engagements253.5K
Engagement Rate0.00%
Posts687
EMVR 1.5M

Top 5 Posts (Engagements)

Instagram

@smashsports

Average
Followers31.1K
Views8.2M
Impressions10.8M
Engagements306.1K
Engagement Rate2.83%
Posts1.9K
EMVR 657.6K

Top 5 Posts (Engagements)

TikTok

@smashsports

Strong
Followers601.2K
Views57.1M
Impressions57.1M
Engagements2.8M
Engagement Rate4.93%
Posts808
EMVR 5.3M

Top 5 Posts (Engagements)

X (Twitter)

@SmashSportsZA

Average
Followers981
Views231.8K
Impressions1.7M
Engagements41.5K
Engagement Rate2.51%
Posts4.4K
EMVR 51.3K

Top 5 Posts (Engagements)

Facebook

SmashSports

Average
Followers85.3K
Views10.1M
Impressions23.3M
Engagements671.8K
Engagement Rate2.89%
Posts989
EMVR 1.0M

Top 5 Posts (Engagements)

Analytics

Platform Contribution

Total4.1M
YouTube6%
Instagram7%
TikTok69%
X (Twitter)1%
Facebook16%

Cumulative Follower Growth

EMV Breakdown by Platform

Top 10 Posts

#PlatformDateContentEng Rate
123 FebIts tough there by the Nedbank Cup. It's crickets for the Big 3.🤣 #NedbankCup0167.1K24.34%R 94.0K
208 Aug@PapaWawa just brought the math class to the Betway Preview Show! 📊😂 @BRIGHT1.6M162.0K10.37%R 182.0K
303 SeptWelcome to The Big 3 Show - where football meets culture In the ring we have: 1.1M149.5K13.41%R 131.2K
427 Dec𝐀𝐅𝐂𝐎𝐍 𝐏𝐫𝐞𝐯𝐢𝐞𝐰 🌍⚽️ We breakdown the chaos from yesterdays game plus2.8M127.1K4.50%R 260.1K
506 JanLa Bafana showcased their quality, it’s unfortunate that they were out classed i1.6M76.0K4.64%R 151.2K
629 DecUnfortunately it has to be you Zim hade bafwethu 🙏🏾 Game day 3 🇿🇦vs🇿🇼 ⌚️11.6M59.2K3.80%R 140.6K
727 DecPEP TALK. LIVE NOW As neutrals, it didn't look like a penalty But as Bafana Bafa1.3M57.2K4.53%R 116.4K
827 MarThe timing was perfect 😂 #BafanaBafana #fyo #sportsontiktok #big3 #satiktok🇿🇦559.4K51.1K9.14%R 58.0K
928 FebKaizer Chiefs 0 - 3 Orlando Pirates 😂 🍩 #orlandopirates #kaizerchiefs #soweto403.3K50.8K6.05%R 53.7K
1003 Sept“The sliding is over… Pitso built it, but where’s the plan now?!” 🤔 🚨Watch the456.1K49.1K10.76%R 50.2K
Total Views84.9M
-98.8%
Total Impressions92.9M
-98.6%
Total Engagements4.1M
-98.8%
Engagement Rate4.40%
-98.8%
Total Posts8.8K
-100.0%
Total Followers797.7K
-89.6%
Earned Media ValueR 8.5M
-98.8%

Impressions returned zero for YouTube — potential API issue

Anomaly Alerts (1364)

instagram engagements on 2025-03-13: 7.6\u03C3 spike from 30-day average

instagram engagements on 2025-03-14: 12.9\u03C3 spike from 30-day average

instagram engagements on 2025-03-15: 17.2\u03C3 spike from 30-day average

instagram engagements on 2025-03-27: 5.3\u03C3 spike from 30-day average

instagram engagements on 2025-03-28: 5.0\u03C3 spike from 30-day average

...and 1359 more