Lifetime · 27 Feb 2025 – 14 May 2026
442 days trackedLifetime Performance
Since inception — data as at January 2026 (source: Smash Sports Overview Document)
Total Views & Impressions118.9MAcross all social platforms
Total Audience / Followers774.2KAs at Mar 2026
Total Estimated Media ValueR134M+Social EMV R16.3M + TV AVE R118.3M
Total Posts3,916All platforms
Total Engagements4.1M4,118,333
Total Followers774.2KAs at Mar 2026
Total Likes9.5M9,475,128
Engagement Rate3.46%Lifetime average
Television Performance
SuperSport broadcast data — lifetime
Total TV Unique Audience3,416,410Unique viewers
Total TV Broadcasts367Episodes aired
Total TV Hours Consumed2,447,944Viewer hours
Total TV 100% AVER118.3MR118,347,224
Platform Breakdown
YouTube
@SmashSports
Followers79.1K
Views9.3M
Impressions0
Engagements252.7K
Engagement Rate0.00%
Posts687
EMVR 1.5M
Top 5 Posts (Engagements)
@smashsports
Followers31.1K
Views8.2M
Impressions10.8M
Engagements306.1K
Engagement Rate2.83%
Posts1.9K
EMVR 657.6K
Top 5 Posts (Engagements)
TikTok
@smashsports
Followers601.7K
Views56.9M
Impressions56.9M
Engagements2.8M
Engagement Rate4.92%
Posts805
EMVR 5.2M
Top 5 Posts (Engagements)
X (Twitter)
@SmashSportsZA
Followers982
Views231.0K
Impressions1.6M
Engagements41.3K
Engagement Rate2.52%
Posts4.4K
EMVR 50.9K
Top 5 Posts (Engagements)
SmashSports
Followers85.3K
Views10.1M
Impressions23.3M
Engagements671.8K
Engagement Rate2.89%
Posts989
EMVR 1.0M
Top 5 Posts (Engagements)
Analytics
Platform Contribution
Total4.1M
YouTube6%
Instagram8%
TikTok69%
X (Twitter)1%
Facebook16%
Cumulative Follower Growth
EMV Breakdown by Platform
Top 10 Posts
| # | Platform | Date | Content | Eng Rate | |||
|---|---|---|---|---|---|---|---|
| 1 | 23 Feb | Its tough there by the Nedbank Cup. It's crickets for the Big 3.🤣 #NedbankCup | 0 | 167.1K | 24.34% | R 94.0K | |
| 2 | 08 Aug | @PapaWawa just brought the math class to the Betway Preview Show! 📊😂 @BRIGHT | 1.6M | 162.0K | 10.37% | R 182.0K | |
| 3 | 03 Sept | Welcome to The Big 3 Show - where football meets culture In the ring we have: | 1.1M | 149.5K | 13.41% | R 131.2K | |
| 4 | 27 Dec | 𝐀𝐅𝐂𝐎𝐍 𝐏𝐫𝐞𝐯𝐢𝐞𝐰 🌍⚽️ We breakdown the chaos from yesterdays game plus | 2.8M | 127.1K | 4.50% | R 260.1K | |
| 5 | 06 Jan | La Bafana showcased their quality, it’s unfortunate that they were out classed i | 1.6M | 76.0K | 4.64% | R 151.2K | |
| 6 | 29 Dec | Unfortunately it has to be you Zim hade bafwethu 🙏🏾 Game day 3 🇿🇦vs🇿🇼 ⌚️1 | 1.6M | 59.2K | 3.80% | R 140.6K | |
| 7 | 27 Dec | PEP TALK. LIVE NOW As neutrals, it didn't look like a penalty But as Bafana Bafa | 1.3M | 57.2K | 4.53% | R 116.4K | |
| 8 | 28 Feb | Kaizer Chiefs 0 - 3 Orlando Pirates 😂 🍩 #orlandopirates #kaizerchiefs #soweto | 403.3K | 50.8K | 6.05% | R 53.7K | |
| 9 | 27 Mar | The timing was perfect 😂 #BafanaBafana #fyo #sportsontiktok #big3 #satiktok🇿🇦 | 552.6K | 50.7K | 9.17% | R 57.3K | |
| 10 | 03 Sept | “The sliding is over… Pitso built it, but where’s the plan now?!” 🤔 🚨Watch the | 456.1K | 49.1K | 10.76% | R 50.2K |
Total Views84.7M↓-87.4%
Total Impressions92.7M↓-89.7%
Total Engagements4.1M↓-90.9%
Engagement Rate4.39%↓-90.9%
Total Posts8.8K↓-83.2%
Total Followers798.2K↓-12.7%
Earned Media ValueR 8.4M↓-90.9%
⚠ Impressions returned zero for YouTube — potential API issue
⚠Anomaly Alerts (1315)
↑ x engagements on 2025-03-03: 3.1\u03C3 spike from 30-day average
↑ x engagements on 2025-03-04: 24.1\u03C3 spike from 30-day average
↑ x engagements on 2025-03-05: 4.2\u03C3 spike from 30-day average
↑ x engagements on 2025-03-08: 4.9\u03C3 spike from 30-day average
↑ x engagements on 2025-03-10: 21.3\u03C3 spike from 30-day average
...and 1310 more